ITESmedia - Interactive Dynamic Digital Signage and Kiosk

A revolution in customer-driven technologies

After making massive investments in their administrative infrastructure, today’s companies are realising the importance of integrating value-added, customer-driven marketing technologies. Innovative new platforms – from interactive technologies to digital signage networks – have swept across the United States and Europe and are now taking Canada by storm. Many factors have helped fuel this trend: lower hardware costs, increased focus on customer-centric solutions and the dwindling impact of traditional media.

Unique expertise in Quebec

ITESmedia is one of a handful of businesses in Quebec to develop an integrated dynamic digital signage and interactive kiosk platform designed to adapt to different industries and deployment levels. Our products can be configured to meet today’s fast-changing marketing needs, such as management of multiple digital networks, giant screen broadcasting, and tailored programming.

Strong growth in the USA

Over the last few years, interactive products and digital signage underwent outstanding growth in the United States, and are likely to keep on growing for at least another 7 years. Many studies indicate positive results. Consumers are excited about using interactive products; in fact more than 75% have shown an interest in viewing product information on digital displays. The Wal-Mart TV Network ranks as the 5th most important television network in America, with 130 million viewers per month. Furthermore, products broadcast on interactive and digital networks have had continued increases in sales. Consumers have a legitimate interest in these value-added, customer-driven marketing technologies; and companies who focus on them are becoming more profitable as a result.

* Sources: Arbitron, PRN, A.C. Nielsen.

IMMOmedia and Quebec’s real estate market

Closer to home, Quebec’s real estate industry has been among the first to take advantage of the new interactive technologies provided by ITESmedia. In fact the IMMOmedia interactive kiosk has arrived at the perfect time. All major factors point to an emerging new generation of marketing tools:

• the recent outstanding growth of the real estate market;
• the successful integration of a new technology (the Internet: 85% of users and 78% of buyers claim it plays a major role in their purchase experience);
• increasing competition between real estate companies for better brand visibility;
• the rise of technological infrastructures and easy access to meaningful information on properties for sale (the MLS Network).

IMMOmedia implements all the necessary features for enhancing marketing strategies and creating equitable advantages. Consumers benefit from easy access and an engaging interface with the product information they desire, and sellers benefit from increased customer attention by boosting their brand and providing a distinctive, inviting shopping experience.

* Source: Ipsos-Reid.

To learn how you can benefit from these new interactive technologies and digital signage products, contact one of our representatives today.